Chaos
The idea that you need to be covered because anything can happen to anyone, anywhere, at anytime was the driving force behind a broadcast spot for State Farm’s multi-line insurance offering. Our job was to find an engaging way extend that concept for digital.
Client State Farm | Executive Creative Director Joe Cianciotto | Group Creative Director Barry Burdiak | Creative Directors John Hayes, Adam Glickman, Craig Feigen | Associate Creative Directors Bob Davies, Matt Christiansen | Art Direction Bob Davies, Rachel Newell, Megan Sheehan, Mario Azzi | Design Bob Davies, Rachel Newell, Ryan Murphy | Copywriting Matt Christiansen, Melissa Mccarthy, Todd Perelmuter, Katie Riddle | Director Of Digital Strategy and Production Paul Sundue | Technical Director Jamie Templeton | Executive Producer Scott Kemper | Executive Producer Of Digital Carly Ferguson | Producers Laura Perotta, Whitney Knecht | Production, Development & Animation B-Reel | 3D Modeling, Animation & Effects The Mill - New York | Award 2012 Cannes Direct Silver Lion “State Farm Chaos In Your Town”