Simple Insights
State Farm’s agents are its advantage over other insurance companies. More than salespeople, their agents are a wealth of useful everyday knowledge. The concept for Simple Insights was to “strip away” any barrier of design to leverage agent knowledge and make it as accessible as possible.
Client State Farm | Creative Directors Bob Davies, Matt Christiansen | Associate Creative Director Patrick Cannata | Art Direction Bob Davies, Patrick Cannata | Design Tündi Szász, Patrick Cannata, Bob Davies | Copywriting Matt Christiansen | UX Group Director Chris Gierlich | Executive Producer Diana Casale | Technical Director Jamie Templeton