Nitro

 

When it comes to toys sometimes an entirely new line needs a back-to-basics approach — a rediscovery of imagination as the driver of play. These commercials put kids in the driver’s seat by encouraging them to see their world as a blank canvas for stunting creativity.

Client Hasbro | Group Creative Director Kevin Nelson | Creative Directors Bob Davies, Matt Christiansen | Art Direction Bob Davies | Design Bob Davies | Copywriting Matt Christiansen | Director Anthony Leonardi | Producers Malcom Wax, Jerry Levenson | Editorial Cake Mix Hasbro Studios | Post Producer Tristyn Sackmary | Editor Mike Brown | Modeling And Animation Transistor Studios | Sound Design BANG

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