Zombie Strike
The stakes were high for Hasbro’s Nerf who doubled down on its new series of blasters by drawing influence from DIY and steampunk. So the answer had to be as progressive: create mini-horror movie commercials that unlocked imaginative play through evolved zombies and exciting survival scenarios.
Client Hasbro | Group Creative Director Kevin Nelson | Creative Directors Bob Davies, Matt Christiansen | Art Direction Bob Davies | Design Bob Davies | Copywriting Matt Christiansen, Bob Davies | Director Alex Winter | Producers Lori Leokum, Chris Brodie | 3D Modeling and Animation Nice Shoes | 3D Modeling and Animation Creative Director Harry Dorrington | 3D Modeling and Animation Head of Production Nancy Giandomenico | Colorist Sal Malfitano | Sound Design BANG | Editorial Cake Mix Hasbro Studios | Post Producer Tristyn Sackmary | Editor Mike Brown