Refuel You
When a mega energy company makes its first real foray into social media, the road is rough. By focusing on their customers and their points of sale — gas stations — we were able to nod to the vaunted road trip and use social as a metaphoric (content) filling station that gets people refueled and back up and running.
Client Exxon & Mobil | Creative Directors Bob Davies, Matt Christiansen | Art Direction Hunter Warren, Bob Davies | Design Hunter Warren, Bob Davies | Copywriting Rachael Stirling, Matt Christiansen | Associate Planning Director - Digital/Social Tamara Gardellis